What’s the Meaning of Made in the U.S.A?

What’s the Meaning of Made in the U.S.A?

More recently, more U.S. companies are producing upcycled fabrics and as Infinite Clothing continues adding products we design them specifically to use these new sustainable fabrics.

Nearly 80% of Americans say they prefer to purchase American-made products rather than imported products, according to a survey conducted by Consumer Reports; and more than 60% say they are willing to pay more for the product. This is a crucial point since the cost of American-made manufacturing products, materials, and labor are typically are higher—thus increasing the retail cost of the final product.

The reasons people give for an American-made preference varies. Some believe American made is of higher quality and offers more or better safety. Some believe these products are the best way to support our national economy and workforce; but whatever the reason, the Made in America moniker has selling power. Marketers work to capitalize on this goodwill, as consumers’ shopping patterns indicate they may not trust the company’s claims about the product’s origin.

The Federal Trade Commission has standards to which manufacturers must adhere in order to brand their products as Made in U.S.A., but many consumers are either unaware these guidelines exist, or may not understand the guidelines. Made in U.S.A. is not the only option for companies interested in full disclosure. In a show of honesty, their labels display assembled or designed in America, but others are not above overt attempts to mislead consumers outright by tagging their products as Americana or other terms intentionally opaque.

According to the FTC guidelines, for a product to be labeled Made in USA, or claiming to be of domestic origin—without qualifications or limits on the claim—all or a significant portion of the product’s parts must be of U.S. origin. In short, the product should contain no—or negligible—foreign content.

Former NFL players Glenn Earl, Jim Molinaro, Kevin Walters, and Chris Brown, and former MLB player, Scott Hairston, are owners or investors of Infinite Clothing because they have a shared concern for, and a commitment to, the American economy. Early on they learned the recycled-bottle yarn was not readily available in the U.S. and were forced to settle for a U.S.-based design, assembly, distribution, and marketing process using internationally sourced yarn.

Made in America is a desirable status for many companies’ product labeling. According to the Reshoring Initiative, between 2010 and 2015, more than 300 companies have initiated or completed a reshoring process. The perception American manufacturing is in decline persists despite the move of these companies moving significant operations back to the USA. It is further fueled by the general belief or knowledge very few products sold in the U.S. are produced here, especially those in certain high-profile categories, such as consumer electronics and clothing. Reports on the topic from the Department of Commerce actually show manufacturing output within the U.S. grew 45% between 2009 and the end of 2014, adding 646,000 jobs between February 2010 and May 2014, and another 243,000 positions were waiting to be filled. Though these numbers are headed in the direction American consumers prefer, the growth has not overcome the losses suffered during the recession spanning 2008 and 2009. Three factors are generally considered to have attributed to this resurgence of American manufacturing: newly cheap energy, narrowing gap in labor costs between the U.S. and other countries, and increased R&D investments.

More recently, more U.S. companies are producing upcycled fabrics and as Infinite Clothing continues adding products we design them specifically to use these new sustainable fabrics.


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